TripAdvisor, Yelp, Uber, Airbnb, Amazon.com, Expedia, Priceline – all are examples of online services where reviews
weigh heavily in consumer purchasing decisions. Indeed, we now inhabit a literal ‘Review Age’ where everything and
everyone under the sun can be given an online user evaluation in some way, shape or form. Moreover, when it
comes to hospitality, guests will also pass judgment on you, as a hotel operator, for how well you curate your
property’s online criticisms across all digital channels.
Sourced through Scoop.it from: www.hospitalitynet.org