Hospitality Net – Who Must Own Reputation Management in Any Hotel | By Babs S. Harrison

Be honest: the 900 pound gorilla in hotel booking has become TripAdvisor. In some hotels – not all – Yelp also plays
an important role in the success (or lack) of f&b.
And then there are the comments on Facebook and Twitter, the images posted to Instagram and Pinterest. All help
shape the hotel’s reputation.
Reputation is decisive in determining a hotel’s success in the marketplace.

Sourced through Scoop.it from: www.hospitalitynet.org

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