Be honest: the 900 pound gorilla in hotel booking has become TripAdvisor. In some hotels – not all – Yelp also plays
an important role in the success (or lack) of f&b.
And then there are the comments on Facebook and Twitter, the images posted to Instagram and Pinterest. All help
shape the hotel’s reputation.
Reputation is decisive in determining a hotel’s success in the marketplace.
Sourced through Scoop.it from: www.hospitalitynet.org